Teradale
A communication designer working across brand identity, digital product and motion, building systems that keep a brand coherent everywhere it appears.
Recent projects and the thinking behind them.
Inside the case study:Problem, decisions, results
The rebuild of an F&O strategy builder, start to finish: why nine stacked form sections could never express a multi-leg strategy, the two calls that produced the split screen, and how a results page of twenty-one equal panels was reordered into a descending funnel. Shown with the builder canvas, Zenbot writing blocks onto the legs they belong to, and both themes in motion.
Five projects, start to finish.
Title sequences, product motion and identity systems in movement.
Brand identities, digital products, motion, or a role on your team. Tell me what you’re working on and I’ll get back to you.